Research
Market Research | Category Insights | Shopper Marketing | Membership Growth | Product Marketing | Digital Ethnographies
2023 | New Business - Women’s Health
Background: Created from secondary research, this new business deck was offered as a free service by The Mom Complex to gain entry into conducting specific client research.
My role: Secondary Research, Reporting
Results: Secured client partnerships
Emotional new business deck exposes unseen truths
2023 | New Business - Sports Drinks
Background: The brand analysis on PRIME Hydration Drink was developed from secondary research to guide internal new business efforts at The Mom Complex. Its purpose is to show how the brand is resonating with Gen Z and to inform new business pitches aimed at conducting targeted client research for the Gen Z audience.
My role: Secondary Research, Reporting
Timing: 1 day
Brand analysis provides insight into Gen Z
2023 | Membership Warehouse Club
Background: Tasked with evaluating and enhancing the shopper experience in the produce department for a major $60 billion retail company, this role involved in-depth research, analysis, and strategic recommendations to optimize customer interactions and satisfaction. Additional studies were executed for other departments.
Methodology: Digital Ethnography/Contextual Inquiry, 1:1 Interviews, Focus Groups, Survey
My Role: Qualitative Research, Reporting
Tools: Typeform, Keynote, Qualtrics
Due to the sensitive nature of the client work, the specific results and detailed findings from these projects are not available in this portfolio. The insights and strategies developed were tailored exclusively for the client and are protected by confidentiality agreements.
Examining shopper experience by department for top 10 global retailer
2023 | Home Improvement
Background: Conducted research to understand target audience and develop competitive strategies to engage rural DIYers, helping one of the largest home improvement retailers outbuild its competition.
Methodology: Digital Ethnography/Contextual Inquiry, Focus Groups
My Role: Qualitative Research, Reporting
Tools: Typeform, Keynote
Due to the sensitive nature of the client work, the specific results and detailed findings from this project are not available in this portfolio. The insights and strategies developed were tailored exclusively for the client and are protected by confidentiality agreements.
Winning over rural DIYers in the home improvement market
Background: Regional market research was conducted to understand perceptions, barriers, and economic factors influencing purchase decisions in Denver, Colorado. The goal was to identify performance gaps compared to competitors and uncover actionable insights to drive improvements for a Fotune 500 retailer.
Methodology: Secondary Research, Digital Ethnography/Contextual Inquiry, Ideation Sessions
My Role: Qualitative Research, Secondary Research, Reporting
Due to the sensitive nature of the client work, the specific results and detailed findings from this project are not available in this portfolio. The insights and strategies developed were tailored exclusively for the client and are protected by confidentiality agreements.
Regional research amongst low-performing market for $60 billion retailer
2023 | Membership Warehouse Club