Brand Management
Packaging | Menus and Merchandise | Brand Messaging | Campaign Management
2021 | Yankee Candle
Not your grandmas’s candle - developing messaging concept for new collection
Background: Bringing to life how the right scent can make moments shared together at home that much more special was important for the launch of the new Signature Collection. The campaign, "Your Home. Your Signature," highlights the new line's sophisticated design, quality, and new family of fragrances."
My role: Helped develop brand messaging concept, coordinated the product and lifestyle launch photo shoot, and managed the conception of digital scent profiles
Elevating the unboxing experience with clean graphics and sustainable packaging
Background: Clean graphics, an enhanced unboxing experience, and sustainability were top of mind in refreshing the prepaid packaging for Verizon.
My role: Managed production of Verizon packaging, including prototyping, quality control, material reviews, and retail-ready file creation for 100+ products
2020 | Verizon
From concept to countertop - managaing Denny’s menus and merch
Background: Research showed that menu items without images didn’t sell as well as those with photos. However, to incorporate more imagery, we would have needed to expand the menu, which wasn't feasible due to budget constraints.
Solution: I streamlined copy across a very long, diverse menu—down to details like when to use "and" vs. "&"—and developed content guidelines for future use.
Results: This created consistency, provided more space for imagery, and reduced time and resource demands for product descriptions.
My role: Menus, server buttons, stanchions - you name it, if it's in stores, I managed it, overseeing the creative concept development, photo shoots, and print production of Denny's menus and merchandise.
2018-2020 | Denny’s
